The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

DOI10.1002/ASMB.577MaRDI QIDQ3439780zbMATH OpenOpenAlexFDO

Authors Harald J. van Heerde

Publication date 29 May 2007

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/asmb.577

zbMATH Keywords

elasticitiessales promotionabsolute sales effects

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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