Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media (Q4864217)

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scientific article; zbMATH DE number 839386
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Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media
scientific article; zbMATH DE number 839386

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    Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media (English)
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    29 January 1996
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    restricted least-squares estimation
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    media-share prediction
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    entry
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    exit
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    macro aggregate-frequency data
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    closure state
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    simulation experiments
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