Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media (Q4864217)
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scientific article; zbMATH DE number 839386
Language | Label | Description | Also known as |
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English | Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media |
scientific article; zbMATH DE number 839386 |
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Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media (English)
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29 January 1996
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restricted least-squares estimation
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media-share prediction
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entry
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exit
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macro aggregate-frequency data
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closure state
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simulation experiments
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