Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media (Q4864217)

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scientific article; zbMATH DE number 839386
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    Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media
    scientific article; zbMATH DE number 839386

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      Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media (English)
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      29 January 1996
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      restricted least-squares estimation
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      media-share prediction
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      entry
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      exit
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      macro aggregate-frequency data
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      closure state
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      simulation experiments
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