The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies (Q4865411)
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scientific article; zbMATH DE number 844514
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| English | The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies |
scientific article; zbMATH DE number 844514 |
Statements
The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies (English)
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19 August 1996
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marketing mix
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product policy
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optimal advertising
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trade promotion
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0.7945790886878967
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0.7769232988357544
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0.7631461024284363
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0.7449980974197388
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