<scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs (Q6076885)
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scientific article; zbMATH DE number 7751205
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | <scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs |
scientific article; zbMATH DE number 7751205 |
Statements
<scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs (English)
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17 October 2023
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category selection
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category-specific promotions
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cross-category profit
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targeted marketing
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0.7296135425567627
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0.6794576048851013
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0.6775118708610535
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0.6589718461036682
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0.658154308795929
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