Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach (Q6579674)
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scientific article; zbMATH DE number 7887738
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| English | Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach |
scientific article; zbMATH DE number 7887738 |
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Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach (English)
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25 July 2024
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Bayesian
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CPG
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DLM
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INLA
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marketing
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