Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach
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Publication:6579674
DOI10.1002/ASMB.2617MaRDI QIDQ6579674FDOQ6579674
Authors: Balaji Raman, Kamal Sen, Venu Gorti, Nalini Ravishanker 
Publication date: 25 July 2024
Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)
Cites Work
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- Title not available (Why is that?)
- Bayesian inference with INLA
- Multi-stage multivariate modeling of temporal patterns in prescription counts for competing drugs in a therapeutic category
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