Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach

DOI10.1002/ASMB.2617MaRDI QIDQ6579674zbMATH OpenFDO

Authors Balaji Raman, Kamal Sen, Venu Gorti, Nalini Ravishanker

Publication date 25 July 2024

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

zbMATH Keywords

BayesianINLAmarketingCPGDLM

Mathematics Subject Classification ID

Statistics (62-XX)

Cites work

• scientific article; zbMATH DE number 472962 (Why is no real title available?)
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