Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach
DOI10.1007/S10463-008-0194-0zbMATH Open1294.62247OpenAlexW2083392313MaRDI QIDQ734405FDOQ734405
Authors: Tomohiro Ando 
Publication date: 13 October 2009
Published in: Annals of the Institute of Statistical Mathematics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10463-008-0194-0
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Cited In (4)
- Hierarchical marketing mix models with sign constraints
- Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach
- Bayesian method for causal inference in spatially-correlated multivariate time series
- Estimating the effectiveness of permanent price reductions for competing products using multivariate Bayesian structural time series models
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