Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach

DOI10.1007/S10463-008-0194-0MaRDI QIDQ734405zbMATH OpenOpenAlexFDO

Authors Tomohiro Ando

Publication date 13 October 2009

Published in Annals of the Institute of Statistical Mathematics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s10463-008-0194-0

zbMATH Keywords

Bayesian methodmarketinggeneral state-space models

Mathematics Subject Classification ID

Inference from spatial processes (62M30) Applications of statistics to economics (62P20) Economic time series analysis (91B84) Bayesian problems; characterization of Bayes procedures (62C10)

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Cites work

• scientific article; zbMATH DE number 992993 (Why is no real title available?)
• scientific article; zbMATH DE number 1556163 (Why is no real title available?)
• scientific article; zbMATH DE number 840151 (Why is no real title available?)
• An Extension of Shapiro and Wilk's W Test for Normality to Large Samples
• Bayesian Inference for Nonlinear and Non-Gaussian Stochastic Volatility Model with Leverage Effect
• Bayesian Measures of Model Complexity and Fit
• Bayesian predictive information criterion for the evaluation of hierarchical Bayesian and empirical Bayes models
• Markov chain Monte Carlo methods for stochastic volatility models.
• Markov chains for exploring posterior distributions. (With discussion)
• Non-Gaussian State-Space Modeling of Nonstationary Time Series
• Nonlinear and non-Gaussian state-space modeling with Monte Carlo simulations
• Smoothness prior approach to explore mean structure in large-scale time series
• Smoothness priors analysis of time series
• Stochastic Volatility: Likelihood Inference and Comparison with ARCH Models

Cited in

(4)

• Hierarchical marketing mix models with sign constraints
• Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach
• Bayesian method for causal inference in spatially-correlated multivariate time series
• Estimating the effectiveness of permanent price reductions for competing products using multivariate Bayesian structural time series models

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