Technical note -- The generalized Sethi advertising model (Q6598914)
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scientific article; zbMATH DE number 7907211
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| English | Technical note -- The generalized Sethi advertising model |
scientific article; zbMATH DE number 7907211 |
Statements
Technical note -- The generalized Sethi advertising model (English)
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5 September 2024
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advertising policy
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dynamic sales-advertising model
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Sethi advertising model
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Nash equilibrium
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Stackelberg equilibrium
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0.783272922039032
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0.7772011160850525
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0.7707501649856567
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0.7694695591926575
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