Dual-role based pricing in a dynamic and competitive environment (Q937134)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dual-role based pricing in a dynamic and competitive environment |
scientific article |
Statements
Dual-role based pricing in a dynamic and competitive environment (English)
0 references
20 August 2008
0 references
The pricing strategies of two competitors are calculated at a Nash equilibrium of a differential game where price is viewed by consumers as a signal of quality.
0 references
perceived quality
0 references
price signaling quality
0 references
differential game
0 references
marketing
0 references
Nash equilibrium
0 references
