Linear Programming Models for Production-Advertising Decisions

DOI10.1287/MNSC.17.8.B474MaRDI QIDQ5621256zbMATH OpenFDO

Authors

Publication date 1971

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/MNSC.17.8.B474

Mathematics Subject Classification ID

Production models (90B30) Linear programming (90C05) Decision theory (91B06) Production theory, theory of the firm (91B38)

Cited in

(9)

• A hierarchical optimal control model for coordination of functional decisions in a firm
• Resource allocation to defensive marketing and manufacturing strategies
• Marketing-production coordination in channels of distribution
• Hierarchical control approach to a composite inventory-marketing problem
• An Optimal control approach to marketing-production planning
• Approach to decentralized marketing-production planning†
• Joint decision making for production and marketing
• A differential game model of the marketing-operations interface
• Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions

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