Media Scheduling: A Stochastic Dynamic Model Approach

DOI10.1287/MNSC.19.12.1395MaRDI QIDQ5677270zbMATH OpenOpenAlexFDO

Authors Fred S. Zufryden

Publication date 1973

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.19.12.1395

Mathematics Subject Classification ID

Deterministic scheduling theory in operations research (90B35) Integer programming (90C10)

Cited in

(2)

• Multi-criteria media mix decision model for advertising a single product with segment specific and mass media
• A weapon-target assignment approach to media allocation

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