Multi-attribute utility theoretic negotiation for electronic commerce

DOI10.1007/3-540-44723-7_2MaRDI QIDQ2763073zbMATH OpenFDO

Authors Mihai Barbuceanu, W. K. Lo

Publication date 14 January 2002

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL http://link.springer.de/link/service/series/0558/bibs/2003/20030015

Mathematics Subject Classification ID

Computing methodologies and applications (68U99)

Review text

We present a generic negotiation architecture that uses Multi-attribute Utility Theory (MAUT) principles to reach agreements that satisfy multiple interdependent objectives. The architecture is built by giving a constraint optimization formulation to the MAUT principles and by using a constraint optimization solver to find the best 'deals' from an agent's local perspective. These are then proposed to other agents via a second component that supports conversational interactions among agents. When received proposals are disjoint from what an agent can currently accept, we provide a systematic constraint relaxation protocol that allows agents to generate the next acceptable 'deal'. This protocol ensures that in the end the Pareto optimal deal will be found, if one exists. The approach is built on top of our Negotiation Engine, a generic architecture for coordination and negotiation that integrates local reasoning, in the form of propositional constraint optimization, with interaction, in the form of conversational exchanges. The system is fully operational, being currently used to automate negotiations in the electronic components domain. For the entire collection see [Zbl 0976.68580].

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Cited in

(7)

• On constraint-based reasoning in e-negotiation agents
• A decentralized model for multi-attribute negotiations with incomplete information and general utility functions
• Constructing the structure of utility graphs used in multi-item negotiation through collaborative filtering of aggregate buyer preferences
• An Agent-Based Negotiation Platform for Collaborative Decision-Making in Construction Supply Chain
• Multi agent transactional negotiation: Application to e-marketing
• An application architecture for supporting interactive bilateral electronic negotiations
• An evolutionary learning approach for adaptive negotiation agents

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