Process technologies, learning and brand proliferation

DOI10.1016/0377-2217(93)E0314-NMaRDI QIDQ1388867zbMATH OpenOpenAlexFDO

Authors Mihkel M. Tombak

Publication date 11 June 1998

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(93)e0314-n

zbMATH Keywords

brand proliferationflexible manufacturing systemslearning-by-doingnew product introductions

Mathematics Subject Classification ID

Production models (90B30) Marketing, advertising (90B60)

Recommendations

• Process and product innovation in a vertically differentiated industry
• How processes learn
• Technological diffusion, convergence, and growth
• Process and product innovation in a vertically differentiated monopoly

Cites work

• A strategic analysis of flexible manufacturing systems
• Adaptive and sophisticated learning in normal form games
• Dynamic Game Results of the Acquisition of New Technology
• Equilibrium in simple spatial (or differentiated product) models
• Minimizing a Submodular Function on a Lattice
• Product Selection, Fixed Costs, and Monopolistic Competition
• Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities
• Reexamination of the perfectness concept for equilibrium points in extensive games

Cited in

(1)

• Brand Extension as Informational Leverage

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