Brand Extension as Informational Leverage

DOI10.1111/1467-937X.00063MaRDI QIDQ4221624zbMATH OpenOpenAlexFDO

Authors Jay Pil Choi

Publication date 3 January 1999

Published in Review of Economic Studies (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/1467-937x.00063

zbMATH Keywords

brand extensioninformational leveragemulti-product monopolist

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

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