A tactical model for airing new seasonal products

DOI10.1016/0377-2217(93)E0347-ZzbMATH Open0953.90541OpenAlexW2031818066MaRDI QIDQ1127197FDOQ1127197

Authors: Donghoon Kim, Donald G. Morrison, Christopher S. Tang 

Publication date: 1 February 2001

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(93)e0347-z

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zbMATH Keywords

managementstrategic decisionsproduct presentations

Mathematics Subject Classification ID

Marketing, advertising (90B60) General equilibrium theory (91B50)

Cited In (2)

• A Theoretical Model for Testing New Product Sales Velocity at Small Format Retail Stores
• Promoting end-of-season product through online channel in an uncertain market

Uses Software

• LINDO

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