Leveraging purchase regularity for predicting customer behavior the easy way
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Publication:131065
DOI10.1016/J.IJRESMAR.2020.09.002MaRDI QIDQ131065FDOQ131065
Authors: Thomas Reutterer, Michael Platzer, Nadine Schröder 
Publication date: March 2021
Published in: International Journal of Research in Marketing (Search for Journal in Brave)
Cited In (1)
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