Leveraging purchase regularity for predicting customer behavior the easy way

DOI10.1016/J.IJRESMAR.2020.09.002MaRDI QIDQ131065FDO

Authors Thomas Reutterer, Michael Platzer, Nadine Schröder

Publication date March 2021

Published in International Journal of Research in Marketing (Search for Journal in Brave)

Cited in

(1)

• BTYDplus

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