BTYDplus
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Software:131069
CRANBTYDplusMaRDI QIDQ131069FDOQ131069
Probabilistic Models for Assessing and Predicting your Customer Base
Last update: 21 January 2021
Copyright license: GNU General Public License, version 3.0
Software version identifier: 1.2.0
- The Pattern of Consumer Purchases
- Empirical validation and comparison of models for customer base analysis
- Leveraging purchase regularity for predicting customer behavior the easy way
- “Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
- Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
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