A comparative study of artificial neural networks and logistic regression for classification of marketing campaign results

DOI10.3390/MCA18030392OpenAlexW2341517870MaRDI QIDQ1649262FDOQ1649262

Authors: Ali Aydın Koç, Özgür Yeniay 

Publication date: 5 July 2018

Published in: Mathematical \& Computational Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3390/mca18030392

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zbMATH Keywords

artificial neural networksclassificationlogistic regressionmarketing

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to economics (62P20) Learning and adaptive systems in artificial intelligence (68T05) Marketing, advertising (90B60)

Cited In (1)

• A comparison of artificial neural network and multinomial logit models in predicting mergers

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