A comparative study of artificial neural networks and logistic regression for classification of marketing campaign results

DOI10.3390/MCA18030392MaRDI QIDQ1649262zbMATH OpenOpenAlexFDO

Authors Ali Aydın Koç, Özgür Yeniay

Publication date 5 July 2018

Published in Mathematical \& Computational Applications (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.3390/mca18030392

zbMATH Keywords

artificial neural networksclassificationlogistic regressionmarketing

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Applications of statistics to economics (62P20) Learning and adaptive systems in artificial intelligence (68T05) Marketing, advertising (90B60)

Recommendations

• Comparison of some AI and statistical classification methods for a marketing case
• A neural network application to consumer classification to improve the timing of direct marketing activities
• A comparison of machine learning techniques for classification in bank marketing data

Cited in

(1)

• A comparison of artificial neural network and multinomial logit models in predicting mergers

This page was built for publication: A comparative study of artificial neural networks and logistic regression for classification of marketing campaign results

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1649262)