Queuing theory-based innovation diffusion modelling incorporating change in adoption rate

DOI10.1504/IJMOR.2018.088581MaRDI QIDQ2204574zbMATH OpenFDO

Authors Adarsh Anand, Mohini Agarwal, Deepti Aggrawal, Om Pal Singh

Publication date 15 October 2020

Published in International Journal of Mathematics in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1504/IJMOR.2018.088581

zbMATH Keywords

change pointsCPsIDMinnovation diffusion modelNHPPnon-homogeneous Poisson process

Mathematics Subject Classification ID

Applications of queueing theory (congestion, allocation, storage, traffic, etc.) (60K30) Queues and service in operations research (90B22)

Review text

Summary: Adoption has always been an important process to discuss among marketers. Major work in the field of innovation adoption has been based on theory of first purchase by consumers. Of late attention has also been given to multi-stage nature of diffusion process. There are practitioners who have verified adoption as multi-stage process (depending on awareness and motivation). Researchers have lately also understood the value of change in marketing strategy and other factors that often lead to change in the rate of adoption. In this paper, we have made use of this stage wise approach of market penetration along with change point concept, have developed a methodical approach based on infinite server queuing theory and predicted sales for consumer durables. Experimental results estimated on sales of two different consumer durables show that present proposal can depict the change in adoption rates and predict the behaviour of the product in more accurate manner.

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(3)

• On the modelling of the adoption of process innovations
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