A QFD-based mathematical model for new product development considering the target market segment
Summary: Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed.
- Integrating customer's preferences in the QFD planning process using a combined benchmarking and imprecise goal programming model
- Approach based on fuzzy goal programming and quality function deployment for new product planning
- A new approach to quality function deployment planning with financial consideration
- Modeling customer satisfaction with new product design using a flexible fuzzy regression-data envelopment analysis algorithm
- Fuzzy approaches to quality function deployment for new product design
- A fuzzy model for exploiting quality function deployment
- A fuzzy nonlinear model for quality function deployment considering Kano's concept
- An evaluation approach to engineering design in QFD processes using fuzzy goal programming models
- Fuzzy approaches to quality function deployment for new product design
- Fuzzy multiple objective decision making approach to prioritize design requirements in quality function deployment
- Product design resources optimization using a non-linear fuzzy quality function deployment model
- Quality function deployment: a literature review
- Rating design requirements in fuzzy quality function deployment via a mathematical programming approach
- Technical importance ratings in fuzzy QFD by integrating fuzzy normalization and fuzzy weighted average
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