A possibilistic-valued multi-criteria decision-making support for marketing activities in e-commerce: Feedback based diagnosis system

DOI10.1016/J.EJOR.2007.11.020MaRDI QIDQ2378438zbMATH OpenOpenAlexFDO

Authors Afef Denguir-Rekik, Jacky Montmain, Gilles Mauris

Publication date 8 January 2009

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2007.11.020

zbMATH Keywords

e-commercepossibility theorycustomers' satisfaction measuresdecision making support systemdiagnosis indicatorsknowledge-based recommender systems

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

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Cites work

• scientific article; zbMATH DE number 4104412 (Why is no real title available?)
• A possibilistic-valued multi-criteria decision-making support for marketing activities in e-commerce: Feedback based diagnosis system
• E-commerce recommendation applications
• Fuzzy sets as a basis for a theory of possibility
• Information aggregation in industrial performance measurement: rationales, issues and definitions
• Intelligent techniques in e-commerce. A case based reasoning perspective.
• Preference disaggregation for measuring and analysing customer satisfaction: The MUSA method
• Probability-possibility transformations, triangular fuzzy sets, and probabilistic inequalities
• Ranking and defuzzification methods based on area compensation
• The mean value of a fuzzy number

Cited in

(2)

• A nonlinear dynamic age-structured model of e-commerce in Spain: stability analysis of the equilibrium by delay and stochastic perturbations
• A possibilistic-valued multi-criteria decision-making support for marketing activities in e-commerce: Feedback based diagnosis system

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