A fuzzy model of customer satisfaction index in e-commerce

DOI10.1016/J.MATCOM.2007.11.017MaRDI QIDQ2483535zbMATHOpenAlexFDO

Authors Yang Xu, L. Koehl, Xiaohong Liu, Xianyi Zeng

Publication date 28 April 2008

Published in Mathematics and Computers in Simulation (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.matcom.2007.11.017

zbMATH Keywords

evaluatione-commercelinguistic valuefuzzy techniquescustomer satisfaction index

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

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Cites work

• Fuzzy sets
• Fuzzy sets and systems. Theory and applications

Cited in

(8)

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• Analysis of customer satisfaction survey on e-commerce using simple additive weighting method
• An approach to setting up a national customer satisfaction index: the Jordan case study
• scientific article; zbMATH DE number 5074166 (Why is no real title available?)
• A possibilistic-valued multi-criteria decision-making support for marketing activities in e-commerce: Feedback based diagnosis system
• A forward selection based fuzzy regression for new product development that correlates engineering characteristics with consumer preferences
• A model for detecting customer level intentions to purchase in B2C websites using TOPSIS and fuzzy logic rule-based system
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