Strategic advertising: the fat-cat effect and stability
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Publication:2507234
DOI10.1016/j.mathsocsci.2005.08.001zbMath1184.91022OpenAlexW2043523674MaRDI QIDQ2507234
Publication date: 10 October 2006
Published in: Mathematical Social Sciences (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.mathsocsci.2005.08.001
Noncooperative games (91A10) Applications of game theory (91A80) Production theory, theory of the firm (91B38) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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