Brand image and brand dilution in the fashion industry

DOI10.1016/j.automatica.2005.10.002zbMath1130.91368OpenAlexW1972510769WikidataQ59389761 ScholiaQ59389761MaRDI QIDQ2507930

Jonathan P. Caulkins, Richard F. Hartl, Peter M. Kort, Gustav Feichtinger

Publication date: 5 October 2006

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2005.10.002

zbMATH Keywords

maximum principlecontinuous controlphase planeeconomicsfashion

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Trade models (91B60)

Related Items (7)

Multi-agent stabilisation of the psychological dynamics of one-dimensional crowds ⋮ A new solution property in optimal control: the lens ⋮ Optimal pricing of a conspicuous product during a recession that freezes capital markets ⋮ Numerical solution of a conspicuous consumption model with constant control delay ⋮ Fashion brand purity and firm performance ⋮ Advertising, goodwill, and the Veblen effect ⋮ Coordination of advertising strategies in a fashion licensing contract

Cites Work

• A complete characterization of optimal growth paths in an aggregated model with a non-concave production function
• Conspicuous Consumption and Sophisticated Thinking
• Optimal Growth with a Convex-Concave Production Function

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