Dynamic brand-image-based production location decisions

DOI10.1016/j.automatica.2006.01.020zbMath1097.90026OpenAlexW2126854689MaRDI QIDQ2507933

Eugene D. Jaffe, Gila E. Fruchter, Israel D. Nebenzahl

Publication date: 5 October 2006

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2006.01.020

zbMATH Keywords

optimal controlgoodwillproduction sourcingbrand-imagecountry-imagecountry-of-origindecision-rulesmanufacturing countryprice-quality

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Optimal stochastic control (93E20) Marketing, advertising (90B60)

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Cites Work

• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments
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