Impact of retailer's vertical and horizontal fairness concerns on manufacturer's online channel mode

DOI10.1155/2021/6692582zbMath1465.90015OpenAlexW3135054256MaRDI QIDQ2663026

Xuemei Zhang, Guohu Qi, Chenhao Ma, Hao Ran Chen

Publication date: 15 April 2021

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2021/6692582

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Resource and cost allocation (including fair division, apportionment, etc.) (91B32)

Related Items

Investigating a green supply chain with product recycling under retailer's fairness behavior, Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format, Optimal distribution strategy and online channel mode by considering retailer's fairness concerns, Pricing decisions in dual-channel supply chain considering different fairness preferences and low-carbon advertising level

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