Cointegration analysis of brand and category sales: Stationarity and long-run equilibrium in market shares

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Publication:2744947

DOI<159::AID-ASMB417>3.0.CO;2-R 10.1002/1526-4025(200007/09)16:3<159::AID-ASMB417>3.0.CO;2-RzbMath1074.91597OpenAlexW1992208935MaRDI QIDQ2744947

Shuba Srinivasan, F. M. Bass

Publication date: 9 October 2001

Full work available at URL: https://doi.org/10.1002/1526-4025(200007/09)16:3<159::aid-asmb417>3.0.co;2-r




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