Application of IPA and back-propagation neural network to build a new service quality decision making model

zbMATH Open1202.90169MaRDI QIDQ3064896FDOQ3064896

Authors: Lu-Fang Chen, Shu-Ping Lin, Yu-Chen Lin 

Publication date: 27 December 2010

Full work available at URL: http://ijims.ms.tku.edu.tw/mss/M21/M21N3/o21n35/index.html

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zbMATH Keywords

service qualityback-propagation neural networkimportance-performance analysisvaluable performance function

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Marketing, advertising (90B60)

Cited In (6)

• Service attribute decision making based on revised importance performance analysis
• EXPLORING THE DIMENSIONALITY OF SERVICE QUALITY: AN APPLICATION OF TOPSIS IN THE INDIAN BANKING INDUSTRY
• Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services
• Measuring the quality of service: a new approach based on conjoint analysis
• Identification of interrelationship of key customers' needs based on structural model for services/capabilities provided by a semiconductor-intellectual-property mall
• Applying importance-performance analysis to analyze service quality:a case of two coach companies

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