The multiple attribution problem in pay-per-conversion advertising

DOI10.1007/978-3-642-24829-0_5zbMATH Open1233.90205OpenAlexW1819758051MaRDI QIDQ3095256FDOQ3095256

Authors: Patrick Richard Jordan, Mohammad Mahdian, Sergei Vassilvitskii, Erik Vee 

Publication date: 28 October 2011

Published in: Algorithmic Game Theory (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-642-24829-0_5

Recommendations

• Dynamic pay-per-action mechanisms and applications to online advertising
• Efficient advert assignment
• Maximally representative allocations for guaranteed delivery advertising campaigns
• Optimal dynamic auctions for display advertising
• Position auctions with externalities

Mathematics Subject Classification ID

Marketing, advertising (90B60) Internet topics (68M11)

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