The multiple attribution problem in pay-per-conversion advertising

DOI10.1007/978-3-642-24829-0_5MaRDI QIDQ3095256zbMATHOpenAlexFDO

Authors Patrick Richard Jordan, Mohammad Mahdian, Sergei Vassilvitskii, Erik Vee

Publication date 28 October 2011

Published in Algorithmic Game Theory (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-642-24829-0_5

Mathematics Subject Classification ID

Marketing, advertising (90B60) Internet topics (68M11)

Recommendations

• Dynamic pay-per-action mechanisms and applications to online advertising
• Efficient advert assignment
• Maximally representative allocations for guaranteed delivery advertising campaigns
• Optimal dynamic auctions for display advertising
• Position auctions with externalities

Cited in

(2)

• Fairness and efficiency in online advertising mechanisms
• Dynamic pay-per-action mechanisms and applications to online advertising

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