David vs. Goliath: An Analysis of Asymmetric Mixed-Strategy Games and Experimental Evidence
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Publication:3114793
DOI10.1287/mnsc.48.8.972.165zbMath1232.90218OpenAlexW2125558440MaRDI QIDQ3114793
Publication date: 19 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.48.8.972.165
Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60) Experimental studies (91A90)
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