Augmenting Conjoint Analysis to Estimate Consumer Reservation Price
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Publication:3114814
DOI10.1287/mnsc.48.10.1350.272zbMath1232.91248OpenAlexW2139987374MaRDI QIDQ3114814
Publication date: 19 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://semanticscholar.org/paper/6ee90dee1f60ca4a784b681affafe5982959a3dc
Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42)
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