Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs

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Publication:439688


DOI10.1016/j.ejor.2012.01.002zbMath1244.90139MaRDI QIDQ439688

Bernd Skiera, Sonja Gensler, Oliver Hinz, Sven Theysohn

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2012.01.002


62P30: Applications of statistics in engineering and industry; control charts

90B90: Case-oriented studies in operations research

91B42: Consumer behavior, demand theory


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