Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types

DOI10.1016/J.EJOR.2014.03.010zbMath1338.91070OpenAlexW2050669734MaRDI QIDQ296725

Christine Eckert, René Schaaf, Christian Schlereth, Bernd Skiera

Publication date: 23 June 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2014.03.010

zbMATH Keywords

marketing researchpreference measurementself-explicated approaches

Mathematics Subject Classification ID

Individual preferences (91B08)

Cites Work

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• Real world performance of choice-based conjoint models
• Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison
• The Effect of Attribute Ranges on Weights in Multiattribute Utility Measurements
• On the convergence of multiattribute weighting methods.

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