Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison

DOI10.1016/J.EJOR.2004.01.026MaRDI QIDQ1767698zbMATH OpenOpenAlexFDO

Authors Armin Scholl, Laura Manthey, Roland Helm, Michael Steiner

Publication date 8 March 2005

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2004.01.026

zbMATH Keywords

Decision analysisMarketingMultiple criteria analysisPreference measurementUtility theory

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Decision theory (91B06) Group preferences (91B10) Utility theory (91B16)

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Cites work

• An interactive outranking system for multiattribute decision making
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• How to select and how to rank projects: The PROMETHEE method
• scientific article; zbMATH DE number 1726524 (Why is no real title available?)
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• Intelligent strategies for meta multiple criteria decision making
• Multi-attribute decision making: A simulation comparison of select methods
• Multicriteria methodology for decision aiding. Transl. from the French by Mark R. McCord
• Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments
• Preference measurement with conjoint analysis and AHP: an empirical comparison
• Simultaneous conjoint measurement: A new type of fundamental measurement

Cited in

(8)

• Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
• Global priority estimation in multiperson decision making
• A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors: an experimental approach
• Advanced conjoint analysis using feature selection via support vector machines
• Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types
• scientific article; zbMATH DE number 1149843 (Why is no real title available?)
• Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs
• Preference measurement with conjoint analysis and AHP: an empirical comparison

Describes a project that uses

Uses Software

• MADM

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