Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types (Q296725)

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Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types
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    Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types (English)
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    23 June 2016
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    preference measurement
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    self-explicated approaches
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    marketing research
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