Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types (Q296725)

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scientific article; zbMATH DE number 6597480
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    Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types
    scientific article; zbMATH DE number 6597480

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      Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types (English)
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      23 June 2016
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      preference measurement
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      self-explicated approaches
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      marketing research
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