Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research (Q1011310)

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scientific article; zbMATH DE number 5541460
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    Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
    scientific article; zbMATH DE number 5541460

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      Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research (English)
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      8 April 2009
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      ratings-based conjoint analysis
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      choice-based conjoint analysis
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      conjoint analysis in operations management research
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      product and service design
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