Estimation methods for choice-based conjoint analysis of consumer preferences (Q2275638)

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scientific article; zbMATH DE number 5937279
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    Estimation methods for choice-based conjoint analysis of consumer preferences
    scientific article; zbMATH DE number 5937279

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      Estimation methods for choice-based conjoint analysis of consumer preferences (English)
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      9 August 2011
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      utility function
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      optimization
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      conjoint analysis
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      marketing research
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      preference estimation
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