Estimation methods for choice-based conjoint analysis of consumer preferences

DOI10.1016/j.ejor.2011.03.049zbMath1218.91137OpenAlexW1978818332MaRDI QIDQ2275638

Markku Kallio, Merja Halme

Publication date: 9 August 2011

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.03.049

zbMATH Keywords

optimizationutility functionmarketing researchconjoint analysispreference estimation

Mathematics Subject Classification ID

Statistical methods; economic indices and measures (91B82) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items

Likelihood estimation of consumer preferences in choice-based conjoint analysis, Advanced conjoint analysis using feature selection via support vector machines, Preference estimation under bounded rationality: identification of attribute non-attendance in stated-choice data using a support vector machines approach, Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs, Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data, Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans, When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?

Uses Software

• AMPL

Cites Work

• Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
• Linear programming techniques for multidimensional analysis of preferences
• Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
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