Likelihood estimation of consumer preferences in choice-based conjoint analysis

DOI10.1016/j.ejor.2014.05.044zbMath1341.62318OpenAlexW1994659786MaRDI QIDQ297313

Markku Kallio, Merja Halme

Publication date: 24 June 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2014.05.044

zbMATH Keywords

maximum likelihoodutility functionmarketing researchconjoint analysispreference estimation

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42)

Related Items (6)

Advanced conjoint analysis using feature selection via support vector machines ⋮ Transparent structured products for retail investors ⋮ Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data ⋮ When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable? ⋮ Some results on Pareto optimal choice sets for estimating main effects and interactions in \(2^n\) and \(3^n\) factorial plans ⋮ Estimating the term structure of commodity market preferences

Uses Software

• AMPL

Cites Work

• Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs
• A new proof of convergence of MCMC via the ergodic theorem
• Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
• Real world performance of choice-based conjoint models
• Estimation methods for choice-based conjoint analysis of consumer preferences
• Equation of State Calculations by Fast Computing Machines
• Monte Carlo sampling methods using Markov chains and their applications

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