DOI10.1016/j.ejor.2014.05.044zbMath1341.62318MaRDI QIDQ297313
Merja Halme, Markku Kallio
Publication date: 24 June 2016 Published in: European Journal of Operational Research (Search for Journal in Brave) Full work available at URL: https://doi.org/10.1016/j.ejor.2014.05.044
zbMATH Keywords
maximum likelihood; utility function; marketing research; conjoint analysis; preference estimation
Mathematics Subject Classification ID
62P20: Applications of statistics to economics
91B42: Consumer behavior, demand theory
Uses Software