Likelihood estimation of consumer preferences in choice-based conjoint analysis

DOI10.1016/J.EJOR.2014.05.044MaRDI QIDQ297313zbMATH OpenOpenAlexFDO

Authors Merja Halme, Markku Kallio

Publication date 24 June 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2014.05.044

zbMATH Keywords

maximum likelihoodconjoint analysismarketing researchpreference estimationutility function

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42)

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Cites work

• A new proof of convergence of MCMC via the ergodic theorem
• Equation of state calculations by fast computing machines
• Estimation methods for choice-based conjoint analysis of consumer preferences
• Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
• Monte Carlo sampling methods using Markov chains and their applications
• Real world performance of choice-based conjoint models
• Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs

Cited in

(11)

• Inference of preference heterogeneity from choice data
• Ellipsoidal methods for adaptive choice-based conjoint analysis
• Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data
• Application of Discrete Choice Methods in Consumer Preference Analysis
• Estimating the term structure of commodity market preferences
• Some results on Pareto optimal choice sets for estimating main effects and interactions in \(2^n\) and \(3^n\) factorial plans
• Estimation methods for choice-based conjoint analysis of consumer preferences
• When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
• Advanced conjoint analysis using feature selection via support vector machines
• Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
• Transparent structured products for retail investors

Describes a project that uses

Uses Software

• AMPL

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