Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data (Q2242265)
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scientific article; zbMATH DE number 7422923
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| English | Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data |
scientific article; zbMATH DE number 7422923 |
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Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data (English)
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9 November 2021
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OR in marketing
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choice rules
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choice-based conjoint analysis
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preference shares
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IIA property
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0.7614009976387024
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0.7380649447441101
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0.7132846713066101
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0.6971379518508911
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