Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs (Q439688)

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scientific article; zbMATH DE number 6066938
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    Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs
    scientific article; zbMATH DE number 6066938

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      Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs (English)
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      16 August 2012
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      choice-based conjoint analysis
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      willingness to pay
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      marketing research
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