The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model

DOI10.1287/MNSC.30.6.696zbMATH Open0554.90013OpenAlexW2019370623MaRDI QIDQ3217872FDOQ3217872

Authors: Aneel Karnani 

Publication date: 1984

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.30.6.696

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zbMATH Keywords

uniquenessoligopolydifferentiated productsNash equilibrium solutionmarketing competitiondynamic, game-theoretical model

Mathematics Subject Classification ID

Noncooperative games (91A10) Other game-theoretic models (91A40) Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62)

Cited In (8)

• Mathematical formulation of relationship between applied marketing effort and potential ability of determining market share
• Competing in Product and Service: A Product Life-Cycle Model
• Title not available (Why is that?)
• Modeling competition over product life cycles
• The Dynamics of Prices and Market Shares Over the Product Life Cycle
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• Multinomial logit market share models: Equilibrium characteristics and strategic implications
• Strategic Implications of Market Share Attraction Models

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