The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model

DOI10.1287/MNSC.30.6.696MaRDI QIDQ3217872zbMATH OpenOpenAlexFDO

Authors Aneel Karnani

Publication date 1984

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.30.6.696

zbMATH Keywords

uniquenessoligopolydifferentiated productsNash equilibrium solutionmarketing competitiondynamic, game-theoretical model

Mathematics Subject Classification ID

Noncooperative games (91A10) Other game-theoretic models (91A40) Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62)

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