The optimum prepaid monetary incentives for mail surveys

DOI10.1057/PALGRAVE.JORS.2602053zbMATH Open1121.90386OpenAlexW1991102980MaRDI QIDQ3433484FDOQ3433484

Authors:

Publication date: 30 April 2007

Published in: The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602053

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zbMATH Keywords

optimizationbehaviourmarketingmethodology

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (1)

• Prediction and control of response rate to surveys

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