Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model

DOI10.1002/asmb.554zbMath1126.91037OpenAlexW2067772730MaRDI QIDQ3439772

Jianan Wu, Wayne S. Desarbo

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.554

zbMATH Keywords

multidimensional scalingmarket segmentationcustomer satisfactionlatent structure analysis

Mathematics Subject Classification ID

Stochastic models in economics (91B70) Marketing, advertising (90B60)

Related Items (1)

Finding groups in structural equation modeling through the partial least squares algorithm

Cites Work

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