Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model

DOI10.1002/ASMB.554MaRDI QIDQ3439772zbMATH OpenOpenAlexFDO

Authors Jianan Wu, Wayne S. DeSarbo

Publication date 29 May 2007

Published in Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/asmb.554

zbMATH Keywords

customer satisfactionlatent structure analysismarket segmentationmultidimensional scaling

Mathematics Subject Classification ID

Marketing, advertising (90B60) Stochastic models in economics (91B70)

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Cites work

• Finite mixture models

Cited in

(5)

• Finding groups in structural equation modeling through the partial least squares algorithm
• Identification of customer groups in the German term life market: a benefit segmentation
• Multidimensional item response theory models for dichotomous data in customer satisfaction evaluation
• scientific article; zbMATH DE number 1395874 (Why is no real title available?)
• Tensorial co-structure analysis for the full multi modules customer satisfaction evaluation

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