Current issues and a ‘wish list’ for conjoint analysis

DOI10.1002/ASMB.559zbMATH Open1126.90364OpenAlexW1988903567MaRDI QIDQ3439773FDOQ3439773

Authors: Eric T. Bradlow 

Publication date: 29 May 2007

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/asmb.559

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zbMATH Keywords

conjoint analysiseducational testingnon-compensatory modelsmassive number of attributeswithin-task learning

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (6)

• A Discussion on Nonlinear Models for Price Decisions in Rating-Based Product Preference Models
• An improved two-stage variance balance approach for constructing partial profile designs for discrete choice experiments
• Conjoint measurement with constraints on attribute levels: a mixture-amount model approach
• Comparing a survey and a conjoint study: the future vision of water intermediaries
• The case of conjoint analysis
• A Unified Approach to Conjoint Analysis Models

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