The non-co-operative solution of a differential game: Advertising versus pricing

DOI10.1002/OCA.4660050408MaRDI QIDQ3675876zbMATH OpenOpenAlexFDO

Authors Julius Gaugusch

Publication date 1984

Published in Optimal Control Applications \& Methods (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/oca.4660050408

zbMATH Keywords

phase diagram analysiseffectiveness of advertising campaignsNash solution pathtwo- person non-zero-sum differential game

Mathematics Subject Classification ID

Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62) Operations research and management science (90B99)

Recommendations

• A Differential Game in Advertising
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Cited in

(11)

• A note to Jørgensen's logarithmic advertising differential game
• Optimal pricing and advertising in a durable-good duopoly
• Price discrimination of buyers with identical preferences and collusion in a model of advertising
• Cooperative and Non-Cooperative Differential Game Solutions to an Investment and Pricing Problem
• Optimal pricing in a duopoly: A noncooperative differential games solution
• Serious strategy for the makers of fun: analyzing the option to switch from pay-to-play to free-to-play in a two-stage optimal control model with quadratic costs
• Cooperative dynamic advertising via state-dependent payoff weights
• A Lanchester-type dynamic game of advertising and pricing
• On the solution of a differential game of managing the investments in an advertising campaign
• A STACKELBERG GAME OF INNOVATION DIFFUSION: PRICING, ADVERTISING AND SUBSIDY STRATEGIES
• Advertising a product to face a competitor entry: a differential game approach

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