A STACKELBERG GAME OF INNOVATION DIFFUSION: PRICING, ADVERTISING AND SUBSIDY STRATEGIES

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Publication:4542129





This paper is concerned with the modelization of the behaviour of a population of consumes with respet to a new technology produced by a monopolist form. The firm wants to maximize the profits by strategy. A government wishes to accelerate the adsorption of the new technology by using a fixed budget devoted to price subsidies for consumers. This problem is modelized as a Stackelberg differential game.











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