Renyi’s Entropy Model for Brand Purchase Behaviour

DOI10.1080/02522667.1985.10698824zbMATH Open0598.90060OpenAlexW2018689813MaRDI QIDQ3734162FDOQ3734162

Authors: Uma Kumar, C. R. Bector, J. N. Kapur 

Publication date: 1985

Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02522667.1985.10698824

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zbMATH Keywords

marketingentropy modelbrand purchase behaviour

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cited In (6)

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• A One Parameter Entropy Model for Brand Purchase Behaviour
• Title not available (Why is that?)
• Title not available (Why is that?)
• Title not available (Why is that?)
• A generalization of the entropy model for brand purchase behavior

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