Renyi’s Entropy Model for Brand Purchase Behaviour

DOI10.1080/02522667.1985.10698824MaRDI QIDQ3734162zbMATH OpenOpenAlexFDO

Authors Uma Kumar, C. R. Bector, J. N. Kapur

Publication date 1985

Published in Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/02522667.1985.10698824

zbMATH Keywords

marketingentropy modelbrand purchase behaviour

Mathematics Subject Classification ID

Operations research and management science (90B99)

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