Optimal Product Attributes in Single Choice Models

DOI10.2307/2580854zbMath0434.90048OpenAlexW3109096576MaRDI QIDQ3873896

Klaus Brockhoff, Sönke Albers

Publication date: 1980

Published in: The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10419/193896

zbMATH Keywords

marketingproduct positioningcomputational comparisonsapproximate procedureexactly optimising algorithmoptimal product attributessingle choice models

Mathematics Subject Classification ID

Numerical mathematical programming methods (65K05) Applications of mathematical programming (90C90) Operations research and management science (90B99)

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