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A birth–death model of advertising and pricing

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Publication:4177366
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DOI10.2307/1426772zbMATH Open0394.90103OpenAlexW2329216500MaRDI QIDQ4177366FDOQ4177366

Wayne L. Winston, S. Christian Albright

Publication date: 1979

Published in: Advances in Applied Probability (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2307/1426772





zbMATH Keywords

AdvertisingPricingDynamic ProgrammingTheory of the FirmMarkov Decision Process


Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Dynamic programming (90C39) Minimax problems in mathematical programming (90C47) Operations research and management science (90B99)



Cited In (6)

  • A survey of recent results on continuous-time Markov decision processes (with comments and rejoinder)
  • Robustness and sample complexity of model-based MARL for general-sum Markov games
  • Control of arrivals and departures in a state-dependent input-output system
  • Optimal pricing and ordering policies for perishable commodities
  • Promoting assets selling through advertisement channels
  • Innovation diffusion uncertainty, advertising and pricing policies





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